- Deliverables
- Brand Identity
The flamingo came with the brief. The snow boots did too.
Remingo’s founder had a specific vision for the brand as the real estate business entered a new chapter. Our job was to make that vision work: a whimsical flamingo in snow boots, translated into a usable identity. Sometimes the idea is already in the room. This one needed careful execution and enough character to stand apart.
The challenges
- Refreshing the brand for a new chapter of the business.
- Looking different from other real estate companies.
- Bringing a specific client idea to life without losing its charm.
- Making an unusual illustration work as a practical brand identity.
What we did
- Developed the client’s flamingo-and-snow-boots concept into a distinctive mark.
- Created a colorful, playful identity that preserved the spirit of the original idea.
- Refined the execution so the character could function as a recognizable real estate brand.
