- Deliverables
- Brand Identity
- Industry
- Architecture & Design
A building was a perfectly good place to start.
Portis wanted an architectural identity with an old-school, metropolitan sensibility. We kept the subject direct and put the character into the execution: a simple building symbol with enough distinction to stand on its own, and enough clarity to remain readable on a blueprint.
The challenges
- Expressing a sophisticated architectural practice.
- Giving a familiar building symbol a distinctive execution.
- Keeping the identity simple and legible.
- Making the mark work at small sizes on blueprints.
What we did
- Created a building-led symbol with an urban, metropolitan character.
- Developed a restrained identity with the old-school sophistication the client wanted.
- Refined the mark for clarity at small scales and on architectural documents.
