- Deliverables
- Brand Identity, Naming, Website
- Industry
- Professional Services
Come in. Get things working. Leave them in better shape.
Parachute’s founder, a veteran, helped companies untangle project management and technology problems. The name connected his background with the way he worked: parachuting in where help was needed. A simple, contemporary identity gave that idea a professional expression and room to grow as the business changed.
The challenges
- A brand that needed to reflect the founder’s experience.
- Explaining a broad consulting offer clearly.
- Introducing the business to a new market.
- Choosing a name flexible enough for an evolving business model.
What we did
- Created the name Parachute around the founder’s background and hands-on approach to helping companies.
- Designed a simple parachute symbol with a contemporary, professional character.
- Carried the idea into a website and identity broad enough to support changes in the offer.
The business model has changed considerably since the project. The name and the idea behind it have continued to fit.
