- Deliverables
- Naming, Brand Identity
Why share your brand equity with another Berkshire?
Novella came to us as Berkshire. Naming wasn’t initially on the agenda, but the confusion with the much better-known business was hard to ignore. We developed a lifestyle-led name and identity around the stories people build in their homes, with an N-and-star symbol to express guidance.
The challenges
- A name people confused with another business.
- A brand that understated the quality of the company.
- Reaching a higher-end clientele.
- Explaining the business and where it was headed more clearly.
What we did
- Renamed the business Novella, giving it its own identity and a storytelling idea to build around.
- Combined the letter N and a star in a distinctive symbol of guidance.
- Developed a lifestyle-led brand identity to support its next chapter in real estate.
