- Deliverables
- Brand Identity, Website, Print
Books can be a way forward. We put that in the mark.
Minerva worked with books and artists, with women’s empowerment central to its mission. Its existing identity was quite literal. We developed a symbol that reads as both books and steps, giving the organization a contemporary, bold expression of progress. The identity and website helped connect its work with a younger audience while keeping the mission serious.
The challenges
- A website need that called for a closer look at the brand.
- Refreshing the identity without losing recognition.
- Making the visual system easier to use.
- Moving beyond a do-it-yourself approach.
What we did
- Combined books and steps in a symbol that connects reading with progress.
- Created a bold, contemporary identity around the organization’s mission.
- Carried the identity into a website and supporting materials.
