- Deliverables
- Brand Identity, Naming, Website, Packaging, Print
- Industry
- Retail
- Location
- Golden, Colorado
A flower shop with a name to set the mood.
Middlemist was starting from scratch in Golden, Colorado. The name drew on a distinctive flower reference, giving the shop a gentle, memorable introduction. We brought love and flowers together in a heart-and-flower symbol, then developed a warm, slightly nostalgic identity suited to a neighborhood business.
The challenges
- Making a strong first impression as a new flower shop.
- Finding a distinctive name with the right mood.
- Feeling welcoming in a close-knit local community.
- Creating a consistent identity from the start.
What we did
- Created the name Middlemist around a distinctive flower reference.
- Combined a heart and a flower in a warm, recognizable mark.
- Developed the identity and website with a slightly nostalgic, community-minded character.
