Viridian is a land development company that transforms toxic land into thriving, usable land for commercial real estate purposes.
We discovered that they were tired of being just another land development company and wanted something different that still appealed to cities and large investors.
What Viridian needed was a solution that was still conservative, but simply not so universal and common.
COMPLETE & ONGOING
Viridian was originally named Viridian Partners, but we advised them that as always, the simpler the better. They followed our suggestion and are now just Viridian.
Viridian was originally positioned the same as the rest of their competition – they were good for the environment.
We had them shift their focus to communicating what happens after land development is complete and why it is good for the local communities.
In other words, it’s all about the future, potential, and growth.
Viridian’s symbol represents the potential and growth in all directions for the land they are developing.
Arrows placed in succession with one another, as well as crossing paths, and changing directions, reinforces the message and logo in a creative and entertaining way.
Visually focused case studies are currently in development.