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Thrive is a preschool that mixes alternative education methods such as Montessori, Waldorf, and Reggio.
They came to us with one simple request – just clean up our logo. They walked away with an entirely new brand.
Through the process of brand strategy we discovered who they are, and who they are trying to attract - parents who are not okay with the traditional mode of preschool education.
involvement
Brand Strategy
name Modification
logo
Typography
copy
color palette
Graphics Program
Website
status
COMPLETE & ONGOING
An abstract mark was developed to stand out in a field of representational logos. This lets people know that we are bold and we are not traditional.
Ancient monoliths, exclamation points, and the work of Ellsworth Kelly served as inspiration.
We advised them to drop “Preschool” from their name. They agreed.
Most preschools look like they are trying to attract children, but this is a mistake.
Let's be honest, children, especially preschoolers, don’t care about brands. And if they do, do they really have the best taste?
We created a brand for parents. They are the ones paying the bills after all.
We created a brand for the non-traditional parent that spoke their language while still being playful.
While Thrive may not be a traditional preschool, their brand still had to communicate their goal of educating children.
Going too untraditional would have just alienated the client and their customers.
Examples of the identity on the twelve page website we designed and coded for them.
While Thrive may not be a traditional preschool, their brand still had to communicate their goal of educating children.
Going too untraditional would have just alienated the client and their customers.
The image on the left means...
In order to fix our broken world (the broken pot), we must cultivate humanity, but we cannot do it alone (the boy and girl holding hands).
We must strive to succeed with love (the heart), wisdom (the sun), and hard work (the hand).
Incorporating a handwritten typeface, Adobe Ernie, we were able to add elements of naturalism and humanity – key components of Thrive’s educational philosophy.
Incorporating a handwritten typeface, Adobe Ernie, we were able to add elements of naturalism and humanity – key components of Thrive’s educational philosophy.
Creating work for those who know that being unique and memorable is the key to greatness.
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