Show+Tell is a Colorado non-profit that provides life guidance to African American children and young adults on the autism spectrum by offering one-on-one mentorship opportunities.
Like so many of our clients, Show+Tell needed a professional, approachable, yet identifiable brand, that would work well for a wide array of audiences.
In this situation, our main focus was to provide a solution that offered a unique perspective on an overall mood – celebration.
COMPLETE & ONGOING
In the early stages of their brand strategy, we identified a guiding belief: that anyone and everyone has an important perspective to share.
Special names require special solutions.
The logo offers a unique solution in that the symbol of the brand is found in the middle of the name. This was done intentionally in order for the brand to read as “Show+Tell.”
Attract a wide audience with a new spin on something safe.
The plus sign represents the relationships between the children and their mentors that make this organization so special.
We emphasized the communal aspect of Show+Tell by creating a pattern with the symbol.
Emphasizing the individual.
We created a wide color gamut for the brand and symbol, to show that we all have our own inner color of life to share.