key Ingredient
description
Smell The Roses is a clothing company aimed at providing coordinated clothing for parent(s) with multiples.
Instead of concentrating on the clothes themselves, we choose to prioritize the moments that these clothes belong to.
This shift in focus allows the individual to envision not just great clothes, but a great life.
involvement
Brand Strategy
naming
logo
Typography
copy
color palette
Graphics Program
status
complete
The logo we developed took inspiration from, and served the same function as, candy hearts.
As we all know, the function of thse little sweet treats is to carry messages to those who are near and dear.
Our message? Stop and Smell The Roses.
The logo we developed took inspiration from, and served the same function as, candy hearts.
As we all know, the function of thse little sweet treats is to carry messages to those who are near and dear.
Our message? Stop and Smell The Roses.
We decided to show moments within analog photographic frames because analog photography hearkens back to a time when capturing a moment felt special and less disposable than digital photography.
Special moments aren't disposable.
A trademark symbol was added to the logo to let people know that while we are fun, we still mean business.
Creating work for those who know that being unique and memorable is the key to greatness.
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