Smell The Roses

key Ingredient

Focus on the moment.

description

Smell The Roses is a clothing company aimed at providing coordinated clothing for parent(s) with multiples.

Instead of concentrating on the clothes themselves, we choose to prioritize the moments that these clothes belong to.

This shift in focus allows the individual to envision not just great clothes, but a great life.

involvement

Brand Strategy
naming
logo
Typography
copy
color palette
Graphics Program

status

complete

The logo we developed took inspiration from, and served the same function as, candy hearts.

As we all know, the function of thse little sweet treats is to carry messages to those who are near and dear.

Our message? Stop and Smell The Roses.

The logo we developed took inspiration from, and served the same function as, candy hearts.

As we all know, the function of thse little sweet treats is to carry messages to those who are near and dear.

Our message? Stop and Smell The Roses.

Show silly moments.

Oopsie moments.

Tender moments.

Happy moments.

Sad moments.

Learning moments.

Messy moments.

Just show moments.

We decided to show moments within analog photographic frames because analog photography hearkens back to a time when capturing a moment felt special and less disposable than digital photography.

Special moments aren't disposable.

A pattern of candy hearts was utilized to add texture, intrigue, and just a pinch of silliness to the identity.

A trademark symbol was added to the logo to let people know that while we are fun, we still mean business.

Be unique. It’s the sweetest thing.

Creating work for those who know that being unique and memorable is the key to greatness.