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description
Show+Tell is a Colorado non-profit that provides life guidance to African American children and young adults on the autism spectrum by offering one-on-one mentorship opportunities.
Like so many of our clients, Show+Tell needed a professional, approachable, yet identifiable brand, that would work well for a wide array of audiences.
In this situation, our main focus was to provide a solution that offered a unique perspective on an overall mood – celebration.
involvement
Brand Strategy
Naming
logo
Typography
copy
color palette
Graphics Program
status
COMPLETE & ONGOING
In the early stages of their brand strategy, we identified a guiding belief: that anyone and everyone has an important perspective to share.
Special names require special solutions.
The logo offers a unique solution in that the symbol of the brand is found in the middle of the name. This was done intentionally in order for the brand to read as “Show+Tell.”
Attract a wide audience with a new spin on something safe.
The plus sign represents the relationships between the children and their mentors that make this organization so special.
Emphasizing community.
We emphasized the communal aspect of Show+Tell by creating a pattern with the symbol.
Emphasizing the individual.
We created a wide color gamut for the brand and symbol, to show that we all have our own inner color of life to share.
Creating work for those who know that being unique and memorable is the key to greatness.
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