Garza, a Texas-based attorney, came to us wanting to break free from the safe and stale aesthetic most firms fall into. His personality is bold, grounded, and unafraid to stand out, and he wanted a brand that matched that. We created an identity that felt proudly Texan, unmistakably local, and impossible to forget. He loved it so much he even painted his truck red to match. More importantly, the firm is having its strongest year in its history post-rebrand, with the brand giving them the confidence and clarity to show up differently in their market.

Lawrence Koplow, an Arizona criminal defense attorney known for taking on the kinds of cases the system would rather push through, came to us wanting a brand that actually looked and sounded like the way he practices law. He needed an identity that could hold that edge while still feeling rigorous and premium. We repositioned his practice from a single-issue DUI site to Koplow Defense—a justice-forward brand built around high-stakes charges, a limited-caseload model, and a simple promise: sharp defense for serious cases. The new identity feels precise and strategically built for the moments when the state throws its full weight at someone.

Lex Politica came from a sudden naming conflict that forced Chris to rebrand quickly, but without losing momentum or stature. He wanted something that blended old-world credibility with new-world clarity — a brand that felt part newspaper, part institution, part modern think tank. We built an identity rooted in that balance and anchored it with a confident, ownable griffin mark. He loved it so much he’s considering getting it tattooed. The final brand gave him exactly what he needed: something timeless, authoritative, and undeniably his.

S&W, a long-standing Florida family-law firm, came to us ready for a reset. They had decades of experience and credibility, but the brand no longer reflected who they were or how they guided clients through some of life’s hardest moments. They needed something that rekindled pride internally while helping them attract the right clients externally. We built them a full world rooted in their coastal surroundings, creating an identity that felt local, timeless, and steady — the kind of brand that feels like a trusted guide. The rebrand sparked a renewed excitement inside the firm and gave them a fresh sense of confidence as they look toward the next chapter.

Project Description

Marlowe Bennet wanted a brand unlike anything in the legal space — colorful, refined, and touched with old-world London luxury. They weren’t trying to appeal to everyone; they wanted fewer clients but the right ones. We built them an identity that felt like a private members-only club: elegant, minimal, and a bit mysterious. What they got was a brand that naturally attracted more discerning clients and generated strong word-of-mouth, reducing their need for advertising and reinforcing their position as a boutique, high-caliber practice.

Before Lex Politica, there was Vantage. Chris Gober came to us with a clear goal: he wanted a brand sharp enough to catch the attention of the biggest names in tech. He described the aspiration as “something that would attract Elon Musk,” which we assumed was just shorthand for bold, modern, and Silicon Valley–caliber. So we created a sleek, energetic identity that pushed far beyond the traditional legal aesthetic. After launch, Chris called with an update: Elon Musk had officially become a client. We built a brand for the dream, and then the dream actually showed up.